Photos of the first days of this diner, its coziness and comfort may be observed inside it. Customers used to stay longer in order to rest from the traqueteo rutero.
A historical diner opened in 1942 on National Route 2, in the area of Chascomús
is still the talk of the town. A very Argentinian rite asserts that it is essential to make a stop at Atalaya to taste its delicious croissants
on the way to the beaches
of the Buenos Aires.
The traveling conditions for vacationers have changed considerably. When Atalaya opened, cars were slower and needed to load fuel more frequently. Therefore, it was vital to stop and stretch our legs before continuing traveling.
A family from Chascomús capitalized that traveling fashion and set up a business to make the most of the tourist season. They placed their venue at the 113th kilometer marker, on the side of the road going from Buenos Aires
to Mar del Plata
The comfort and speed of present-day cars enable vacationers to cover the same distance in a shorter time, without any need to load fuel or get cramps in their legs. Still, it is customary for them to have a cup of coffee and croissants
or grab a bite at this emblematic site on their way to the seaside.
Atalaya has incorporated a new store on the same route for those traveling in the opposite direction, namely from the coast to the Federal District. This is a new option to make a stop and be delighted by these traditional pastries accompanied by some hot or cold beverage.
Many of us have stopped at Atalaya countless times and have barely noticed its outer changes. Modern times have contributed refurbishing works. We remember the old metallic coffee-makers that poured a dark cascade on the cup which the waiter prevented from spilling with masterful moves. Today, coffee reaches the table on a tray, already served but with the same usual aroma.
We observed that the bakery ovens at Atalaya never stop, as the coffee house is open 24/7. The size of the production has made it crucial to respect the original recipe and baking time. However, the mixture is made mechanically.
The well known windows of the coffee house lure travelers at once. Yet, excuses and rush are different now. Whether we enjoy the croissants at Atalaya or on the car, the custom remains.